Silk vs. Real Flowers for Weddings: The Brutally Honest Cost Comparison Every Couple Needs to See

Introduction: The Cold, Hard (and Beautiful) Truth About Wedding Flower Costs

A humorous yet elegant flat lay of a wedding planning desk

Let’s be real — weddings are emotional black holes for your bank account.
You start off wanting something “simple but elegant,” and before you know it, you’re debating whether your flowers really need their own climate-controlled truck.

Here’s the question everyone eventually asks:
“Are silk flowers actually cheaper than real ones — and by how much?”

Short answer? Hell yes.
Long answer? It depends on how much DIY you’re willing to tolerate before you lose your mind.

In most scenarios, artificial (silk) flowers can save you anywhere from 20% to 80%, depending on your level of control-freak tendencies and whether you’re okay with gluing fake petals at 2 a.m. the night before your wedding.

A full-service florist with fresh flowers will drain your wallet — we’re talking $2,400 to $3,500 on average, and that’s before you add the “we charge extra because it’s a wedding” tax.
Meanwhile, you could deck out your venue with high-quality silk flowers for somewhere between $500 and $2,500, or even rent them for around $500 if you’re extra smart (and lazy).

But — and here’s the kicker — the whole “real vs. fake” argument is too simple. The true cost comes down to two things:

  1. The quality of the flowers you pick, and

  2. The procurement model you use (a.k.a. whether you pay someone to do it or do it yourself with wine and YouTube tutorials).

To get those jaw-dropping savings (70%+), you’ll probably need to ditch the traditional florist model and embrace the wild world of DIY or rental silk flowers.

We’ll break down exactly how — with all the math, sarcasm, and realism you deserve — so by the end, you’ll know how to have a Pinterest-worthy wedding without needing a second mortgage.

Table 1: Overall Wedding Floral Budget: Fresh vs. Artificial (Purchase vs. Rental)

Procurement Model Average Cost Range Potential % Savings (vs. Fresh)
Full-Service Fresh Florist $2,400 – $7,000+ (Baseline)
Full-Service Silk Florist $2,000 – $5,000+ 10% – 25%
DIY Fresh (Bulk Purchase) $500 – $1,200 50% – 80%
DIY Silk (Purchase) $500 – $2,500 20% – 80%
Silk Rental $500 – $800 70% – 85%

Part 1: The Expensive Reality of Fresh Wedding Flowers

Before we talk savings, let’s understand what you’re actually paying for when you order fresh flowers. Spoiler: it’s not the flowers. It’s the service, the labor, and the fact that florists are basically event magicians who charge accordingly.

1.1 The National Averages: The $2,400–$7,000 Floral Monster

According to wedding industry data, the average couple spends about $2,400 on fresh wedding flowers. That’s right — two grand for plants that will be dead by brunch.
If you’re going for a mid-range wedding — bouquets, centerpieces, some ceremony décor — you’re looking at $2,500–$7,000. And if you’re chasing “royal wedding vibes,” well, congratulations — your flower bill alone can buy a used car.

Most experts say flowers should take up 8–10% of your total wedding budget. So, if your total spend is $50,000, then dropping $5,000 on blooms is technically “normal.” Normal in the same way that eating ramen for six months after your wedding is also normal.

1.2 Why Your Florist’s Bill Looks Like a Hospital Invoice

An infographic-style photo showing a $250 bridal bouquet “cost breakdown” — flowers, materials, labor, and delivery

The biggest misconception about wedding flowers is thinking you’re buying a product. You’re not. You’re paying for a service — a service that involves a lot of human hours, logistics, and stress.

Here’s what your “$250 bridal bouquet” actually covers:

  • Wholesale blooms: Around $50 worth, marked up 3–5x because florists also like to eat.

  • Hardgoods (vases, foam, ribbons, wire, tape): Add another markup — typically 2x to 2.5x.

  • Labor & design fees: This is the real killer. It’s usually 20–40% of the final price, because floral design isn’t just “putting pretty things in a vase.” It’s art, baby.

  • Setup, delivery, and teardown: Another 20–30% on top, for the joy of having someone transport delicate plants across town and build an arch in a field while the wind tries to kill them.

So that $250 bouquet? It’s really $50 in flowers, $25 in materials, $70 in design labor, and $50+ in logistics. The blooms themselves are basically an afterthought.

This is exactly why DIY silk flowers and rentals are such game changers — they strip away the service-heavy costs while keeping the look.

1.3 Flower Hierarchy: Because Even Plants Have Social Classes

A comparison of different flower types carnations, roses, peonies, orchids

Not all flowers are created equal. Some are humble, affordable filler heroes (looking at you, carnations). Others are the divas of the floral world (hello, peonies and garden roses) — stunning, but with price tags that make your jaw drop.

Here’s the hierarchy in retail terms:

  • Budget Tier: Carnations, daisies, alstroemeria — roughly $2–$3 per stem.

  • Mid-Range Tier: Roses, tulips, hydrangeas — anywhere from $5 to $25 per stem.

  • Premium Tier: Peonies, orchids, garden roses — $20–$50+ per stem because, apparently, beauty does have a price.

Oh, and let’s not forget seasonality — the ultimate scam. Want peonies in December? Prepare to import them from across the world at triple the price.
Meanwhile, silk flowers don’t care what month it is. A silk peony in May costs exactly the same as a silk peony in December. Predictable. Affordable. Immune to Mother Nature’s drama.

That’s why some people find that premium artificial flowers can actually cost more than cheap, in-season real ones. Because if you’re comparing hand-painted, hyper-real “Real Touch” stems to bulk carnations from Costco — yeah, one of those is going to cost more. It’s called equivalent quality, people.

Table 2: The Fresh Flower Cost Hierarchy (Per-Stem Retail)

Price Tier Flower Type Estimated Retail Cost Per Stem
Budget Carnation $2.66
Mid-Range Standard Rose $5.43
Mid-Range Tulip $7.00
Mid-Range Hydrangea $12.25 – $26.25
Premium Cymbidium Orchid $12.95
Premium Garden Rose $20.65 – $52.50
Premium Peony $27.30

Part 2: The Artificial Market — Where Logic (Finally) Meets Beauty

a real bridal bouquet vs. a high-quality silk bouquet from Rinlong FlowerIf fresh flowers are like dating a supermodel — high maintenance, short-lived, and expensive as hell — then artificial flowers are the emotionally stable partner who always shows up on time and never wilts under pressure.

And here’s the thing: the fake flower market has evolved. Gone are the days when “artificial” meant “grandma’s dusty centerpiece that smells like despair.” Today’s silk flowers can look so real you’ll find yourself apologizing to them when you bump the vase.

But let’s get down to the numbers — because you didn’t come here for romance; you came here to save money without your wedding looking like a craft fair gone wrong.


2.1 The Price Smackdown: Fresh vs. Silk

When we line up the usual suspects — bouquets, boutonnieres, centerpieces — the cost gap gets hilariously obvious.

Let’s break it down:

  • Bridal Bouquet

    • Fresh Florist: $195–$350

    • Artificial (Purchased): $75–$179

    • Artificial (Rented): $65

    • Verdict: Same look, one-third the cost, zero stress.

  • Bridesmaid Bouquet

    • Fresh Florist: $65–$150

    • Artificial (Purchased): $30–$50

    • Artificial (Rented): $35

    • Verdict: Multiply those savings by five bridesmaids and voilà — you just saved a honeymoon’s worth of cash.

  • Reception Centerpiece

    • Fresh Florist: $100–$600

    • Artificial (Purchased): $22–$100

    • Artificial (Rented): $28

    • Verdict: A 91% saving — yes, ninety-one percent — and no one will ever know the difference unless your guests start sniffing the décor.

That’s the magic: the optics are the same, the stress is gone, and your wallet is still breathing.

Table 3: Comparative Cost Analysis: Per-Item Breakdown

Floral Item Fresh Florist (Avg. Cost) Artificial Purchase (Mid-Tier Avg. Cost) Artificial Rental (Avg. Cost) % Savings (Rental vs. Fresh)
Bridal Bouquet $195 – $350 $75 – $179 $65 77% (vs. $275 avg)
Bridesmaid Bouquet $65 – $150 $30 – $50 $35 68% (vs. $110 avg)
Boutonniere $15 – $40 $6 – $15 $6 85% (vs. $40 avg)
Corsage $20 – $40 $6 – $15 $12 60% (vs. $30 avg)
Reception Centerpiece $100 – $600 $22 – $100 $28 91% (vs. $300 avg)
Arch Garland (per piece) $275 – $550 $20 – $65 $50 – $65 86% (vs. $412 avg)

2.2 Not All “Fakes” Are Created Equal

Real Touch silk flowers showing realistic petal textures and details

Let’s be honest: the word “fake” has trust issues. Especially when we’re talking about wedding flowers.

Because in the artificial flower world, there’s a big difference between “cheap Amazon foam bouquet that looks like it survived a car crash” and “holy crap, I thought that peony was real.”

So here’s the tiered breakdown of fakery:

Tier 1: The Budget Heroes — Polyester & Foam

These are your reliable, good-looking-on-camera flowers.
They don’t feel real, but under wedding lighting (and through the magic of Instagram filters), they look flawless.

Foam flowers — like the ones popularized by Ling’s Moment — are budget-friendly and photo-perfect. Polyester ones are the OGs: durable, colorful, and immune to humidity, hangovers, and heartbreak.

If you’re going for maximum beauty per dollar, this is your tier. You can even find stunning, pre-arranged silk bridal bouquets in every style, color palette, and shape imaginable at Rinlong Flower — from soft, romantic blush peonies to bold terracotta roses.
They photograph like real ones, but without the stress of “what if they die before the vows?”

Tier 2: The High-End Illusionists — “Real Touch” (Latex & Polyurethane)

This is where things get sexy. “Real Touch” flowers are basically catfish-level fakes — they look and feel exactly like the real deal. These stems are molded from actual flowers, so every vein and imperfection is intentionally replicated.

The downside? They cost more — sometimes $15 to $40 per stem. But if you want your bouquet to double as a lifetime keepsake (or an heirloom flex), it’s worth every penny.

Pro tip: Rinlong’s Real Touch bridal bouquets strike that sweet spot between realism and affordability — you get the luxury feel without selling your soul to pay for it.

Tier 3: The Artisan Level — Handcrafted Luxury

Then we reach the haute couture of fake flora.
We’re talking individually hand-painted petals, bendable wire stems, and color gradients so realistic you’ll side-eye Mother Nature. These are the arrangements that can cost as much as real ones — not because of the material, but because of the craftsmanship.

They’re made for couples who care about details, not just deals.


2.3 Two Smart Ways to Play the Artificial Game

Now that we’ve established that silk flowers can range from “bargain brilliance” to “luxury that lasts forever,” here are the two main ways couples use them strategically:

1. The Cost-Saving Model

You go for budget-tier silk flowers (polyester or foam), assemble them yourself or buy pre-arranged ones from Rinlong Flower, and watch your wedding bill shrink faster than your sanity during seating chart week.
The result? Gorgeous, realistic flowers that look perfect in photos and won’t die in your car trunk.

2. The Forever Model

You invest in high-end “Real Touch” stems — a little pricier upfront, but they last forever. You can keep them as home décor, anniversary keepsakes, or just a smug reminder that your flowers outlived half your guests’ marriages.


Bottom line: Artificial flowers are no longer “the cheap option.”
They’re the smart option. The flexible, reusable, sanity-saving choice that lets you have a jaw-dropping wedding without funding an entire greenhouse.

And when it comes to balancing realism, price, and style variety, Rinlong Flower nails the trifecta — their collection of silk bridal bouquets has something for every aesthetic: modern minimalists, boho dreamers, and “I want it to look like a royal garden but I only have $400” couples alike.

Check out the full collection here: 👉 Rinlong Bridal Bouquets


Part 3: Strategic Procurement Models — or, How Not to Get Robbed by Your Own Wedding

a bride looking stressed surrounded by floral invoices, next to another bride smiling while arranging silk flowers at homeHere’s the ugly truth:
When it comes to wedding flowers, the type of flower matters less than the method you use to get them.

You could pick silk, foam, or fresh-from-the-Alps roses — but if you go through a traditional florist, you’ll still end up paying through the nose for “consultations,” “design time,” and other fancy words that basically mean “we charge you for breathing near our flowers.”

So let’s break down the three main procurement models, from “boujee and broke” to “budget genius.”


Scenario A: The Full-Service Florist — Champagne Taste, Champagne Bill

This is the old-school model. You walk into a florist’s studio, sip some free prosecco, show them your Pinterest board, and walk out with a quote that makes you question your life choices.

Here’s the kicker: even if you say, “Hey, let’s use silk flowers to save money!”, the florist will smile sweetly and still charge you the same — because what you’re really paying for isn’t the flowers, it’s their time.

All that “consulting,” “mockup designing,” and “installing that seven-foot arch in a hurricane”? Yeah, that’s where your cash goes.

Translation: You get the high-end look without the fragrance — and with basically the same price tag.

Unless you just won the lottery or your parents think your wedding is a family investment, skip this model.


Scenario B: The DIY Approach — Sweat Equity Meets Pinterest Fever

Welcome to the “I can totally do this myself” school of thought. It’s brave, it’s bold, and it often ends with someone crying over a hot glue gun.

But hey — it can also save you thousands if you play it right.

Let’s look at both DIY versions:

DIY Fresh Flowers: The Stress Olympics

You can buy bulk flowers from Costco, Sam’s Club, or a local flower mart for a fraction of florist prices.
A $350 wholesale order can technically cover your arch, bouquets, and centerpieces.

Sounds good — until you realize those flowers have a lifespan shorter than a TikTok trend.
They need to be conditioned, hydrated, arranged, and refrigerated within 48 hours of your wedding.
So unless you and your bridesmaids secretly run a floral shop, this is an extreme sport disguised as a “budget hack.”

DIY Silk Flowers: The Smart (and Sane) Version

Now this… this is where things start to make sense.
You can order pre-coordinated DIY flower boxes or ready-to-go bouquets from brands like Rinlong Flower, and voilà — you’re halfway to floral freedom.

No refrigeration. No wilting. No tears.
You can start assembling your bouquets months before the big day, glass of wine in hand, playlist blasting.

A DIY bride once built an entire wedding setup — bouquets, arch, corsages, the works — for under $120 using silk flowers. That’s less than one “floral consultation” session at a high-end florist.

And unlike fresh flowers, these beauties from Rinlong actually survive your wedding. You can keep them, reuse them, or resell them. (Try doing that with a decaying peony.)

If your goal is low cost, low chaos, and high payoff, the DIY silk route is a no-brainer.


Scenario C: The Rental Revolution — Luxury Without the Hangover

And now, for the millennial-genius option: rent your flowers.

Yes, you read that right. You can rent pre-arranged, photo-perfect silk floral packages from companies like Something Borrowed Blooms — or, if you want more creative control and customization, you can mix rentals with a few Rinlong bouquets for your bridal party.

Here’s how it works:
You pick a collection online, they ship it to your door, you use it for your big day, and then you send it back. Easy. Elegant. Environmentally friendly.

The cost? Around $500 total for a whole wedding’s worth of flowers.
Compare that to $3,500+ from a florist, and you’ll realize this is not just a floral choice — it’s an IQ test.

One couple reported renting a complete floral package — bridal bouquet, six bridesmaid bouquets, boutonnieres, corsages, and even arch décor — for $500. A fresh florist quoted them $2,500 for the same setup.

Math doesn’t lie. That’s a $2,000 saving you could spend on something far more important. Like an open bar.


The Smartest Trick: Buy, Then Resell

If you’re really playing 4D wedding chess, here’s the pro move:
Buy your silk flowers (say, from Rinlong’s Bridal Bouquet Collection), then resell them after your wedding.

Facebook groups and wedding resale communities are full of brides eager to buy gently used flowers for half price.
If you sell them for even 50% of what you paid, your net floral cost becomes laughably low.

Example:
Buy a $90 silk bridal bouquet → resell it for $45 → final cost: $45.
That’s literally cheaper than a bouquet of gas station roses — and a whole lot prettier.


Bottom Line: Don’t Pay for the “Privilege” of Stress

Let’s be brutally honest — the full-service florist model is basically a luxury subscription to anxiety.
You can save 70–85% of your floral budget just by switching to DIY silk or rental flowers.

And with stores like Rinlong Flower offering endless color palettes, shapes, and high-end silk designs, you can have a jaw-dropping setup without selling a kidney.

So, whether you want to craft your own bouquet masterpiece, rent and relax, or go full “buy now, resell later,” there’s one golden rule:
Stop paying florist prices for flowers that die before your honeymoon.


Part 4: The Total Cost of Ownership — Because the Story Doesn’t End at “I Do”

Here’s the part no one tells you when you’re knee-deep in floral Pinterest boards: the flowers don’t just vanish when the wedding ends.
Well — unless they’re real. In that case, they literally vanish. Into a brown, crunchy mess that smells faintly like regret.

Fresh flowers are like a one-night stand. They’re gorgeous, intoxicating, and completely useless the next day.
Silk flowers? They’re the stable relationship — dependable, low-maintenance, and still stunning long after the champagne’s gone flat.

So when you think about total cost, you’ve got to zoom out. This isn’t just about what you spend before the wedding — it’s about what’s left after.


4.1 The Aftermath Market: When Your Flowers Become a Side Hustle

Here’s the thing about silk wedding flowers: they’re not an expense, they’re an asset.
You can actually resell them after the wedding and get half your money back.

Try doing that with your wilted roses. (Spoiler: nobody’s buying those.)

In Facebook groups alone, brides are offloading full floral sets for 50–75% of their original cost.
The smart ones sell everything in one go — bouquets, garlands, centerpieces, the whole aesthetic — and list it as a “wedding-in-a-box” deal. It sells fast, no shipping hassle, and bam — half your budget just came home to you.

Let’s do the math:
Say you spend $1,000 on stunning silk flowers from Rinlong Flower — lush peonies, romantic garden roses, and cascading greens.
After your big day, you sell them for $500 on Facebook Marketplace.
Congratulations, you just had the floral setup of your dreams for the price of a dinner date at Olive Garden.

That’s what we call a “beautiful investment with a happy ending.”


4.2 The Preservation Trap: Turning Fresh Flowers into Expensive Art Projects

preserved real bouquet encased in resin vs. a Rinlong silk bouquet sitting fresh and perfect on a dresserNow let’s talk about what happens if you don’t go the silk route.
If you want your real flowers to “last forever,” you have to pay someone a ridiculous amount of money to freeze, press, or encase them in resin.

Here’s the current market reality:

  • Pressed bouquet art (framed): $150 – $650

  • Resin preservation (the trendy cube thing): $200 – $840

  • 3D freeze-drying (for the sentimental elite): $300 – $1,000+

That means your $250 bridal bouquet suddenly costs nearly $1,000 if you want to keep it as more than a pile of sad petals.

Meanwhile, a high-end silk bouquet from Rinlong Flower costs around $90, and you can keep it forever without needing a single preservation service — because, surprise, it’s already preserved.
Or, if you’re done being sentimental, resell it for $45 and treat yourself to brunch.

Either way, the math is hilarious:

  • Fresh bouquet + preservation = ~$950 total

  • Silk bouquet + resale = ~$45 net cost

That’s a 21x price difference for basically the same outcome — a beautiful, permanent bouquet.
One drains your savings. The other lets you keep your sanity (and your money).


4.3 The Eternal Flex: Keepsakes That Actually Stay Beautiful

The best part about silk flowers isn’t just the cost savings — it’s the longevity flex.
You can actually display your bouquet in your home, turn it into an anniversary centerpiece, or even repurpose it for other events. (Yes, we’re all about recycling, but make it chic.)

Rinlong’s silk bridal bouquets are designed for exactly this — they’re realistic enough to pass as fresh and durable enough to outlive your houseplants.
So instead of paying $700 to encase your wilted petals in resin like a bug in amber, you can just… keep your bouquet. On a shelf. Looking perfect forever.

Imagine being able to say, “Yeah, these are my actual wedding flowers,” five years later — and not having to lie.


Bottom Line: The Real Cost Isn’t Just Money — It’s Maintenance

Fresh flowers are like renting beauty. You pay a premium, get temporary joy, and end up with nothing to show for it but a compost pile.
Silk flowers are like owning your beauty — no expiration date, no fridge required, and they still look killer in your anniversary photos.

When you factor in preservation costs, resale value, and stress levels, the choice isn’t even close:
Silk wins by a mile.

So if you’re the kind of person who likes your beauty lasting, your budget balanced, and your decisions smart, check out Rinlong Flower’s Bridal Bouquet Collection — where elegance meets common sense, and your flowers are still stunning long after the cake’s gone.


Part 5: Final Recommendations — or, How to Have Pinterest-Perfect Flowers Without Selling a Kidney

Alright, here’s the truth bomb:
The real decision isn’t between real and fake flowers.
It’s between “Do I want to hemorrhage money for 48 hours of floral glory?”
and
“Do I want to keep my dignity and my bank account intact?”

Let’s cut through the fluff (and the floral tape) and lay out your options like a therapist breaking down your relationship choices.


5.1 The “What Do You Actually Want?” Matrix

Because — like all good existential crises — this decision depends on your priorities.

Here’s the breakdown:

💸 If you want the lowest cost with the least effort:

Go Rental Silk — companies like Something Borrowed Blooms or Silk Stem Collective send you Pinterest-ready arrangements for around $500 total.
You look fabulous, you spend almost nothing, and you send them back like an Amazon return.

Want a touch more personality and customization?
Pair rentals with a few key statement pieces from Rinlong Flower’s bridal bouquet collection — your bridal bouquet, for example — to make it uniquely yours without the designer price tag.


🧮 If your goal is absolute minimum net cost (and you don’t mind a little hustle):

Buy silk flowers and then resell them.
You can get your entire wedding set from Rinlong for, say, $900 — bridal bouquet, bridesmaids, centerpieces, and décor.
Then, post-wedding, sell them for $450–$600 in one go on Facebook or a wedding resale group.
Your net cost? About $400–$500.

That’s less than what most people spend on petals for a single aisle.
And your stress level? Zero.


💐 If you want full creative control and a forever keepsake:

Go DIY Silk, using Real Touch flowers.
Build your arrangements exactly how you want — boho, minimalist, romantic garden, or “royal drama.”

Rinlong’s Real Touch silk bouquets are perfect for this.
They feel like fresh blooms but don’t pull the disappearing act.
Plus, you can design everything months in advance, instead of running a floral boot camp two days before your wedding.

It’s beauty without burnout.


🌹 If you’re in it for the scent, the prestige, and the bragging rights:

Then yes — go Full-Service Fresh.
Hire the florist, write the check, and enjoy that fleeting whiff of real roses as you try not to think about your Visa bill.
This is the luxury experience: you’re paying for design, labor, and logistics — not practicality.

Just know that when your flowers die 48 hours later, your bank account will too.


🚫 And the one model you should absolutely avoid:

Full-Service Silk.
All the cost of a florist, none of the smell, and none of the savings.
It’s like ordering a vegan steak — technically it exists, but why?


5.2 The Big Picture: How Much You Actually Save

Let’s put this in real numbers.
Imagine you’re planning a mid-size wedding —
1 bridal bouquet, 4 bridesmaid bouquets, 6 boutonnieres, 10 centerpieces, and 2 arch garlands.

Here’s how it plays out:

Table 4: Financial Scenario Model: 10-Table Wedding

Procurement Model Itemized Calculation (Based on Avg. Costs) Estimated Total Cost Total Savings (vs. Fresh)
1. Full-Service Fresh (1x$250) + (4x$100) + (6x$20) + (10x$150) + (2x$300) $2,870 (Baseline)
2. DIY Fresh (Bulk Order 33) + (Supplies/Tools) ~$500 ~$2,370 (83%)
3. DIY Silk (Buy/Resell) (1x$90) + (4x$40) + (6x$10) + (10x$50) + (2x$60) = $930 Purchase Net Cost after 50% Resale 44 ~$465 (Net) ~$2,405 (84%)
4. Silk Rental (SBB) (1x$65) + (4x$35) + (6x$6) + (10x$28) + (2x$65) $651 ~$2,219 (77%)

In other words:
No matter which artificial option you pick, you’re saving around 80%.
That’s a couple thousand bucks — or, as I like to call it, “a down payment on your sanity.”


5.3 The Real Takeaway: Stop Paying for Stress

At the end of the day, fresh flowers are gorgeous, but they’re the ultimate diva — expensive, demanding, and guaranteed to ghost you.
Silk flowers, especially from Rinlong Flower, are the cool, dependable best friend who looks just as good, costs less, and sticks around after the party.

They come in every aesthetic imaginable — from minimalist white roses to lush terracotta peonies to cascading spring pastels — all hand-arranged and ready to go.
You can mix and match, DIY, or rent around them — but whatever you do, you’ll look like you spent $5,000 when you really spent $500.

Because here’s the ultimate truth:
The best wedding flowers aren’t the ones that wilt beautifully — they’re the ones that make you look smart.


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